Bergeron Protective Clothing
The Mission: Brand Recognition
This clothing catalog web design project meant redesigning Bergeron Protective Clothing’s interface so customers could access the firefighting gear they trust most. Whether you’re in need of protective clothing, thermal imaging products, helmets, bags, or tools, our simple web design layout makes online orders a quick transaction. Bergeron is known throughout their industry for their ability to quickly "size" firefighters with actual turnout gear, so our focus was to redesign a website that reflected these straightforward qualities.
Connect & Convert
Bergeron Protective Clothing has a very active and successful social media presence that has translated into a solid ROI. The combination of Facebook Ads and organic content has driven significant amounts of traffic to its website and shopping cart. Through Google and Facebook Analytics, Bergeron can contribute recent sales to their Facebook presence.
A focused bi-monthly email marketing campaign has provided the protective clothing and accessories retailer a proven outlet for increased product sales. Items that are either new, on sale, or simply featured for that period of time have driven email subscribers to Bergeron’s website for increased order impressions and a greater ROI.