- Web Design
The Objective: Cementing a Brand Identity
Our manufacturing website design strategy focused on enhancing user experience and creating an SEO-friendly interface for Shea Concrete Products’ online overhaul. The website now includes an online catalog that is complete with drawings and specifications of their precast products. Shea Concrete has been a growing manufacturer of precast products for over 50 years, and we wanted to make sure their presence was built for online exposure as well.
Concrete At Your Convenience
Creating easy-to-find information for engineers, homeowners, and contractors was a major focal point. The site had to not only showing how versatile Shea Concrete is, but also how they manufacture their products. Shea is one of New England’s largest and most reputable precast concrete manufacturers, so applying a web design strategy that reflected this characteristic was pivotal.
Shea Concrete's dedication to its customer base gives consumers a deep look into the latest company news, events, and products. We produce a monthly email newsletter that highlights select Shea products, while also keeping customers informed of the latest precast design and precast manufacturing strategies. The newsletter serves as a personable outlet for engaging positive customer interaction.
Geeked Out For Keywords
Tracking Shea Concrete’s search engine ranking is critical to their online marketing. With a website that includes an online catalog and valuable insights into the precast concrete industry, it’s important their information is surfacing in the right places. Our experienced web designers created an interface that is SEO-friendly, which gives our seo experts a chance to give Shea the ranking it needs for product exposure.